Press Room
Successful Kaplan Free eBook Promo on the iBookstore Extended One Week
New York, NY; August 31, 2010 – Kaplan Publishing is giving students of all ages another risk-free week to try eBooks with the extension of their successful Free Back-to-School eBook promotion on the iBookstore. The iBookstore is included in the free iBooks app for iPad, iPhone, and iPod touch (www.itunes.com/apps/ibooks).
At one point Kaplan titles dominated 17 of the top 20 free eBook spots on the iBookstore last week. To get the word out, Kaplan Publishing coordinated efforts across the various business units of Kaplan Inc. The promotion was announced on the company’s intranets, on student portals, broadcast in student centers, and eblasted to over a million students, faculty and business partners. Even the Kaplan Call Center’s out-going hold message was changed to tell prospective students about the free eBook offer.
Twenty-one titles have been selected to remain free until Sept 6th. Titles in the extended promotion are:
- Kaplan ACT Strategies for Super Busy Students
- Kaplan SAT Score-Raising Dictionary
- Sharp Vocab
- Sharp Writing
- Kaplan Portable GMAT
- Kaplan Portable GRE Exam
- Kaplan PMBR: Multistate Professional Responsibility Exam (MPRE)
- Kaplan PMBR Finals: Constitutional Law
- Kaplan MCAT Organic Chemistry Review
- Kaplan MCAT Biology Review
- Kaplan NCLEX-RN 2010 -2011 Edition
- Kaplan CCRN
- Kaplan 101 Algebra Practice Questions
- Kaplan 101 ASVAB Practice Questions
- Kaplan 101 GRE Quantitative Practice Questions
- Kaplan 101 GRE Verbal Practice Questions
- Kaplan 101 MAT Practice Questions
- Kaplan 101 PSAT/SAT Critical Reading Practice Questions
- Kaplan101 Biology Practice Questions
- Kaplan 101 SAT/PSAT Writing Practice Questions
- Kaplan 101 GMAT Verbal Practice Question
Maureen McMahon, President and Publisher said, “The immediate response and benefits of this promotion have exceeded our expectations and we wanted to give more students a chance to try our eBooks risk-free.”
Again high school students; college students; future doctors, lawyers, MBA’s and nurses; and many more can find a multitude of valuable Kaplan test prep guides, and study aids that would normally cost hundreds of dollars, for free on the iBookstore. Students can enjoy these titles on their iPad, iPhone, or iPod touch with the iBooks app or by visiting www.kaplanpublishing.com/itunes from their device.
About Kaplan Publishing
Kaplan Publishing is one of the nation's leading publishers of academic and professional development resources. Kaplan Publishing offers proven test preparation and admissions strategies for students everywhere, as well as practical advice, thought-provoking insights, and inspiring stories for the general reader. Kaplan Publishing is a unit of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). www.kaplanpublishing.com
Media contact: Tim Brazier/Director of Publicity/Kaplan Publishing
Tim.Brazier@kaplan.com / 212-618-2432
