Huge Demand Crashes Server

Kindle Owners and Kindle App Users Can Now Join in the Downloading Bonanza

New York, NY; January 11, 2011 – Hundreds-of -thousands of students, parents, and adult learners are exploring their eReading capabilities risk-free because Kaplan Publishing is offering more than 130 Free eBooks in a promotion that has been extended until January 17th. Owners of the Kindle, Nook, iPad, iPhone, iPod touch, and Sony eReader can find over 130 select Kaplan titles absolutely free by visiting: www.FreeKaplaneBooks.com.
On the second day of the promotion, the huge volume of traffic at www.freekaplanebooks.com exceeded expectations, and overwhelmed Kaplan’s server. This followed Kaplan’s experience last August with a Back-to-School free eBook promotion that saw half-a-million eBooks downloaded in two weeks. Building on the success of the earlier promotion, reaching out to Kaplan students and alumni, and with the use of social media, enough interest was generated that the decision was made to extend the promotion for another week.
Kindle owners and readers who use the free Kindle reading apps for iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys, Android based devices and Windows Phone 7 users joined the downloading bonanza on January 7th finding the same diverse selection of titles for such standardized exams as the: GMAT, GRE, AP, ACT, SAT, MCAT, NCLEX, and the USMLE. A surprise favorite across all platforms continues to be Sharp Grammar, a straightforward aid for anyone eager to brush up their writing skills or perhaps those a little anxious about what they may have forgotten since high school. Job-hunters are discovering Get the Interview Everytime, while those interested in a good legal read are discovering Ian Graham’s Unbillable Hours, a true story that reads like a John Grisham novel. For the first time, several Cleveland Clinic consumer health guides have been included in a free eBook promotion as well as general interest titles for lawyers; doctors; nurses; Graduate, MBA and pre-college students.
New Year, New Possibilities epitomizes the exciting potential as a new group of students and adult learners kick-off the New Year using their new e-Reading devices.
About Kaplan Publishing
Kaplan Publishing is one of the nation's leading publishers of academic and professional development resources. Kaplan Publishing offers proven test preparation and admissions strategies for students everywhere, as well as practical advice, thought-provoking insights, and inspiring stories for the general reader. Kaplan Publishing is a unit of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). www.kaplanpublishing.com
Media Contact: Tim Brazier /212-618-2432/ Tim.Brazier@kaplan.com

Visit www.FreeKaplaneBooks.com to get started!